Variable Data Direct Mail Project

The purpose of this project is to create a variable data mailer for a shoe store.
My target audiences are Men and Women.
The Call to Action is a tag line, such as "Be Bold".
Specifications:
Trim Size: 5"tall x 7"wide
Bleed: 1.25"
Margins: .25" all around
Finishing: This will have a gloss finish on one side.
#of Colors: 2 Colors per Post Card
Paper: Card Stock
5 Thumbnails:

2 Roughs: